https://www.yahoo.com/food/mcdonalds-all-day-breakfast-is-a-nightmare-163109972.html

 

McDonald’s franchisees say the company’s all-day breakfast launch has been a nightmare.

 

 

The new menu is slowing down service, reducing average ticket costs, and causing chaos in the kitchens, franchisees told Nomura analyst Mark Kalinowski in a new survey.

 

“In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere,” one franchisee wrote in response to the survey.

 

Another wrote, “All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic.”

 

A third called it “erratic, distorted, disorganized direction from McDonald’s,” while nearly a dozen more franchisees complained that it slowed down service and added complexity to the kitchens.

 

“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” one franchisee wrote.

Hummm...if this keeps up I wonder how much longer it will last>

Word is it has received good reception from customers so McDonalds corporate may tell the franchises, "Sorry guys and gals but this has been too well received to back away from, we are just going to have to find a way to make it work."

The "Not generating new traffic" portion of it is what I have thought about it all along. No more people are going to go to McDonald's than they already do because of breakfast in the afternoon.

McDonalds has lost touch with why it became such a fast good giant in the first place.

McDonalds has lost touch with why it became such a fast good giant in the first place.

 

Maybe so, but if you aren't moving forward, you are moving backward.

Maybe so, but if you aren't moving forward, you are moving backward.

Their franchise has hit a major lull. That's why they're scaling down the regular menu and trying breakfast. Still growing but not at the rate they had previously.

I'm old enough to remember 18 cent hamburgers and 22 cent cheeseburgers at McDonald's.

I'm old enough to remember 18 cent hamburgers and 22 cent cheeseburgers at McDonald's.

 

You are old enough to remember dinosaur burgers !

When restaurants try to be "All things to All people" it never works out.

Do what you do best and do a lot of it.

I've periodically received substandard breakfast fare from McDs before when that was their only focus. I am sure it will happen more often with even more irons in the fire.

Maybe so, but if you aren't moving forward, you are moving backward.

 

I say moving backward is moving forward. I would be ecstatic if McDs would return to old recipes. The french fries USED to be the best thing to ever happen to potatoes. Too unhealthy so they changed it. The McMuffin bread part used to be much better than the current offering. Now you bite into it and you got it tear it with your teeth. I guess the old was too unhealthy so they changed it.

 

Go back to the original recipe (hey some fastfood place should use that phrase) and I bet you will have the customers lined up out into the street.

 

Everything thing old is new again!

It will come down to sales and revenue in the end.

 

They are hoping this has an affect like McCafe did. It won't be that big but if it's close they will tell franchises and employees to suck it up.

“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” one franchisee wrote.

 

The above began WAY before McD went to all day breakfast in my opinion.

“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” one franchisee wrote.

 

The above began WAY before McD went to all day breakfast in my opinion.

 

Word.

They also need to take lessons from Chic-fil-a how to keep drive up order lines moving. And Chic-fil-a does it without the silly butt split ordering lines.

I'm old enough to remember 18 cent hamburgers and 22 cent cheeseburgers at McDonald's.

 

And..................Over a Million Sold!!!