Social media in high school sports

2019 season is starting to ramp up Big Things Kentucky on YouTube has noticed a bigger presence on social media from area high schools and even some middle schools. The game seems to be changing as some teams are treating their programs as a brand. Have any of you noticed this trend in your area?

About this time last year, Ron Tanner, representing Xenith, walked in my office and offered us the opportunity to be the first Xenith Elite football program in the nation. I asked him why us. Part of it was that we had been 100% Xenith at Mason County. The other reason was our social media. Here is how it got started.

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