In reality, who cares.
If you like to shop like this, go for it, if not then stay home.
Black Friday has been trending this way for years, 6 AM then 4 AM then Midnight etc.
The true shoppers were already out in line on Thanksgiving night for years.
The only possible victims here are those who dont want to, but must work. For those people I feel sorry, but some i know while they do not realy want to work, like the double time plus incestives they will earn.
Nothing is sacred anymore let em shop.