June 10, 201610 yr This Is Officially the World's Ugliest Color Colors can conjure up a lot of associations, but apparently only one specific hue has the power to "minimize appeal" and "maximize perceived harm." That's right - researchers pinpointed the world's ugliest color, and it's been lovingly described as "dirty," "tar," and even "death," just to name a few associations. Pantone 448 C, also called "opaque couché," may get a bad rap, but this sewage-tinged hue actually has an important mission. Out of the entire rainbow, experts chose the green-brown shade to discourage smoking. And one look at this swatch will convince you of its habit-breaking abilities. It's not for the faint of heart, but here it is:
June 10, 201610 yr Anyone else not hate it? It's got a Forrest/camo feel to it. Don't hate it. Actually think it would be a pretty cool color for a finished basement.
June 11, 201610 yr Why in the world would the color of the package discourage smoking? The dumb ideas some people have.
June 13, 201610 yr I'd go with UT orange as the worst ever. Barely worse than the Tamps Bucs cream sickle orange.
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