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Ohio State Enters Group Licensing Agreement


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I think we will see this become more common over the next few months with other big programs.

Allowing a kid to use their NIL and profit from merchandise sold that includes university trademarks and logos is a big recruiting tool. 

 

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Any school that doesn't do this, will be left behind.

There is no downside for the school, they still make money off of their logos, so if a player sells 1,000 jerseys the school makes more money.

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On 8/3/2021 at 10:03 PM, Jumper_Dad said:

Any school that doesn't do this, will be left behind.

There is no downside for the school, they still make money off of their logos, so if a player sells 1,000 jerseys the school makes more money.

Agreed.  People are more likely to buy merchandise, when they know where even a small portion of it is going, if it's someone or something they support. 

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  • 3 weeks later...

OSU Freshman Quinn Ewers has signed a deal with GT Sports Marketing worth $1.4 million. GTSM specializes in autographs for athletes, and the deal with Ewers reportedly spans three seasons

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5 hours ago, Walter said:

OSU Freshman Quinn Ewers has signed a deal with GT Sports Marketing worth $1.4 million. GTSM specializes in autographs for athletes, and the deal with Ewers reportedly spans three seasons

Unreal!  Love it for him though.

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