The Bengals today set 2016 Season Ticket Pricing which introduces a two-tier model – one tier for preseason games and another for regular-season games.

 

 

FOR IMMEDIATE RELEASE; MON., JAN. 25, 2016

 

FROM CINCINNATI BENGALS PUBLIC RELATIONS

 

 

 

BENGALS SET 2016 SEASON TICKET PRICING

 

 

 

The Bengals today set 2016 Season Ticket Pricing which introduces a two-tier model – one tier for preseason games and another for regular-season games.

 

“We are adopting a model this year that prices the preseason games at a lower point than regular-season games,” said Katie Blackburn, Bengals Executive Vice-President. “It’s a growing trend across the NFL, and we want to address the interests of fans who have expressed a desire for these options. We look forward to having a great 2016 season with an even stronger Season Ticket base.”

 

Reserve seats for 2016 preseason games will range from $23-$62, a significant drop from the $35-$95 range for 2015. A complete roundup of 2016 Season Ticket pricing can be accessed by following this link:

 

 

 

 

2016 Price Guide

 

 

 

Following a 12-4 Bengals season – tied for best in the AFC – Season Ticket Members will see a modest increase in their average ticket price. Per the Fan Cost Index, attending a Bengals game will still be more than $10 below the NFL average.

 

With the Bengals hosting the Washington Redskins in London next season, Season Ticket Members can expect to receive a renewal notice with pricing to reflect a nine-game package instead of the traditional 10 games – meaning fans across the board will pay less in 2016 than they did in 2015.

 

Bengals Set 2016 Season Ticket Pricing

Great about the two-tier system, but how much is a "modest increase in their average ticket price"? I did not see anything about price per ticket for season ticket holders (my specific section). I see a total but you can't tell how much is for 2 preseason and how much for 9 regular games.

Great about the two-tier system, but how much is a "modest increase in their average ticket price"? I did not see anything about price per ticket for season ticket holders (my specific section). I see a total but you can't tell how much is for 2 preseason and how much for 9 regular games.

 

I don't think it is so great and Katie's comment is laughable to me. This is the first step to teams having the ability to charge customers more for the best games on the schedule. In short, there is a secondary ticket market and even though the NFL has strong armed their way into that market with NFL Ticket Exchange they want to do one better and get their money upfront.

 

If the Bengals (NFL) want to be fair about it then they should let season ticket holders choose which games they want to buy. In other words, this is price a la carte for the NFL and too you know what bad for the fans buying tickets.

I don't think it is so great and Katie's comment is laughable to me. This is the first step to teams having the ability to charge customers more for the best games on the schedule. In short, there is a secondary ticket market and even though the NFL has strong armed their way into that market with NFL Ticket Exchange they want to do one better and get their money upfront.

 

If the Bengals (NFL) want to be fair about it then they should let season ticket holders choose which games they want to buy. In other words, this is price a la carte for the NFL and too you know what bad for the fans buying tickets.

 

That makes me laugh, because what has the NFL wanted over the years? PARITY. So they want to now charge more for "better" teams? I share my season tickets with another family. All we ever wanted was a simple way to divide the tickets and the cost evenly. It is bad enough this year that one of us will go to 4 regular season games and the other will only go to 3. I could care less about what London and the NFL wants.

There is a entity at the International Mall in Tampa that will pay top dollar for particular Tampa Bay games and sell travel packages to people from the areas where the game opponent comes from.

 

I know several people who use this secondary market to sell certain games in their Buccaneers season ticket packages. They all sell at least one game a year that ends up paying for the rest of the season. In 2014, it was Green Bay. This year it was Chicago.

I don't think it is so great and Katie's comment is laughable to me. This is the first step to teams having the ability to charge customers more for the best games on the schedule. In short, there is a secondary ticket market and even though the NFL has strong armed their way into that market with NFL Ticket Exchange they want to do one better and get their money upfront.

 

If the Bengals (NFL) want to be fair about it then they should let season ticket holders choose which games they want to buy. In other words, this is price a la carte for the NFL and too you know what bad for the fans buying tickets.

 

Isn't that what ticket packs does? Allowing people to choose which games they want to buy? When people buy ticket packs they get the same seat for each game too like a season ticket holder and also at a discount price too.

This is the first step to teams having the ability to charge customers more for the best games on the schedule

 

Dynamic pricing isn't a new model, it is in MLB and College Athletics already. Simple supply and demand, really, why the outrage? Of course the price of a Steelers' ticket will cost more than the price of a Rams (as an example) ticket. Here is an article from the Sports Business Journal on the successful debut of the concept in the NFL: Dynamic ticket pricing makes successful debut in NFL - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global.

 

From last July, a list of NFL teams that were already using it at the time: NFL teams that using variable or dynamic ticket pricing.

Isn't that what ticket packs does? Allowing people to choose which games they want to buy? When people buy ticket packs they get the same seat for each game too like a season ticket holder and also at a discount price too.

 

Not sure about ticket packs but as a season ticket holder it is all or nothing.

 

Who should a team cater to more, someone that buys a ticket pack or a season ticket holder.

Dynamic pricing isn't a new model, it is in MLB and College Athletics already. Simple supply and demand, really, why the outrage? Of course the price of a Steelers' ticket will cost more than the price of a Rams (as an example) ticket. Here is an article from the Sports Business Journal on the successful debut of the concept in the NFL: Dynamic ticket pricing makes successful debut in NFL - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global.

 

From last July, a list of NFL teams that were already using it at the time: NFL teams that using variable or dynamic ticket pricing.

 

I know MTGL, hopefully the secondary ticket market holds the course too.

 

Furthermore, if the Bengals were really looking out for me I would be able to buy season tickets without being forced to buy preseason tickets.

Not sure about ticket packs but as a season ticket holder it is all or nothing.

 

Who should a team cater to more, someone that buys a ticket pack or a season ticket holder.

 

Well depends, I mean you wouldn't be considered a season ticket holder anymore if you just got to pick which games you went to. Hence the reason why you all are called season ticket holders, since you all have tickets for the whole season. Which is why they created ticket packs, for the people who didn't want tickets for the whole season, but only wanted to go to certain games.

 

I didn't do it this year. However in years past I usually basically buy ticket packs for all games or at least 6 of them. By doing this I didn't have to pay for pre season tickets, I still got discounted tickets, I got the same seats for each game, and say if there were two games I didn't want to go too, I didn't have to buy them. Not to mention ticket pack people also get first dibs on playoff tickets before they go on sale to general public. So IMO the ticket packs is already doing basically the same thing you just talked about, unless I misunderstood what you were saying.

Well depends, I mean you wouldn't be considered a season ticket holder anymore if you just got to pick which games you went to. Hence the reason why you all are called season ticket holders, since you all have tickets for the whole season. Which is why they created ticket packs, for the people who didn't want tickets for the whole season, but only wanted to go to certain games.

 

I didn't do it this year. However in years past I usually basically buy ticket packs for all games or at least 6 of them. By doing this I didn't have to pay for pre season tickets, I still got discounted tickets, I got the same seats for each game, and say if there were two games I didn't want to go too, I didn't have to buy them. Not to mention ticket pack people also get first dibs on playoff tickets before they go on sale to general public. So IMO the ticket packs is already doing basically the same thing you just talked about, unless I misunderstood what you were saying.

 

Which to me says customers that pay the Bengals less are getting more perks than customers that pay the Bengals more.

 

I am not up in arms about this but I don't like anyone pretending they are doing this for the fans. This is big business adopting a model that ultimately will make big business more money.

Of course season tickets holders have their choice of seat locations.

 

Then with the ticket packs they usually couple a desired game with a meh game.

 

Dynamic pricing is not a bad thing.......if it true dynamic pricing. Meaning $150 a ticket for the Steelers game and $30 for the Rams game. When it is bad is when it is $150 for Steelers and $100 for Rams.

 

So if Bengals or Reds want to use pricing tiers or whatever that is fine........but they better do their homework.

They need to do something to try to attract more fans to home games, apparently winning their conference alone isn't enough. There are only 6 teams in the NFL that fill a lesser % of home seats than the Bengals (93.7%); St. Louis (80.2%), Oakland (86.5%), Washington (89.7%), Tennessee (90.1%), Cleveland (90.4%) and Tampa Bay (93.5%). Two of those teams are leaving town!

They need to do something to try to attract more fans to home games, apparently winning their conference alone isn't enough. There are only 6 teams in the NFL that fill a lesser % of home seats than the Bengals (93.7%); St. Louis (80.2%), Oakland (86.5%), Washington (89.7%), Tennessee (90.1%), Cleveland (90.4%) and Tampa Bay (93.5%). Two of those teams are leaving town!

 

Or they need to do what other teams have done and block off some of their seating. There are some teams who have blocked off a few sections of their seating. So when sections have been blocked off, it does not count again the percentage of seats filled. I know they even talked about this in 2011 when the Bengals were coming off of the 4 and 12 season and many thought the Bengals would be lucky to win a game. The Bengals had an option to block off some of their seating, this way they could have a chance to get a sell out and not get blacked out.

Of course season tickets holders have their choice of seat locations.

 

Then with the ticket packs they usually couple a desired game with a meh game.

Dynamic pricing is not a bad thing.......if it true dynamic pricing. Meaning $150 a ticket for the Steelers game and $30 for the Rams game. When it is bad is when it is $150 for Steelers and $100 for Rams.

 

So if Bengals or Reds want to use pricing tiers or whatever that is fine........but they better do their homework.

 

Exactly!

 

You start down the 150/30 path with the goal being the 150/100 path.

 

This is all about the Bengals and the NFL.