Don't underestimate the draw and appeal of Lavar/Lamelo Ball. I just came from a tourney that Spire was playing in. Admission was 40 dollars per game....the gym was full for all of Spire's games. Lavar Ball and his other son LiAngelo had a booth set up where they signed autographs and sold BBB apparel. Many kids, adults, girls, boys, white, black etc bought lots of gear the night I was there. Also BallisLife, Slam, Bleacher Report, and Overtime make a lot of money off Lamelo ball on youtube; it's only right that he and his father reap some of the fruits of it. I don't agree with all of Lavar's tactics but he has the right to get market value for his product just like the other guy.