No, advertising is designed to be memorable so that their brand name sticks into your mind. Now I associate that brand with a dumb commercial that makes me not want to support them. Consequence of poor marketing.

 

Agree to disagree. It most certainly isn't going to hurt their sales one iota.

I disagree. They went after their target audience. The routine Bud heavy drinker isn't normally going to be a beer snob and probably gets annoyed by them. Loyal Bud heavy drinkers probably cheered at this commercial. I'm not a Bud heavy drinker but I did find it ammusing.

 

If someone was offended by it , they probably need to loosen up.

 

That's exactly what I said: they went after their target. They shored up the base but likely did it at the expense of any new or fairweather friends. Whether that was worth it or not remains to be seen but the number of people like me who were regular drinkers of both Bud and local craft brews that are reacting negatively to it suggests the ad wasn't well considered.

To be fair, they could post a video of a beheading and I'll still drink whatever beer I enjoy. The commercials have NO impact on what I choose to drink.

Agree to disagree. It most certainly isn't going to hurt their sales one iota.

 

Their sales are already hurting. Budweiser's market share had already shrunk from almost 15 percent a decade ago to about 7.5 percent, mostly due to the rise of craft beer. The ad reeked of "SOMEBODY STOP THE BLEEDING!"

 

I don't think it worked.

Serious question...Do commercials ever really make anyone want to buy the product their promoting? Can't remember ever deciding "Oh, I need that!" after seeing a commercial.

 

Do you think companies spend millions of dollars on ad time, marketing departments, and consulting groups because they don't work?

Their sales are already hurting. Budweiser's market share had already shrunk from almost 15 percent a decade ago to about 7.5 percent, mostly due to the rise of craft beer. The ad reeked of "SOMEBODY STOP THE BLEEDING!"

 

I don't think it worked.

 

You weren't their target though. Of course you didn't think it worked. And what does the past 10 years of sales have to do with anything? Their sales aren't going to be hurt by this ad. The running of the commercial isn't going to make their sales go down. May go down because they've been losing market share, but it isn't a result of this commercial like you're trying to imply.

Do you think companies spend millions of dollars on ad time, marketing departments, and consulting groups because they don't work?

 

So you decide what products you buy based on commercials?

So you decide what products you buy based on commercials?

 

No one would ever admit it they make decisions based on commercials, but they are effective.

So I guess that's a yes?

So I guess that's a yes?

 

I can't remember ever consciously saying "I'll buy this now because I liked their commercial." But to act like advertising doesn't significantly affect sales is outlandish. Like I said, these companies aren't running charities.

You weren't their target though. Of course you didn't think it worked. And what does the past 10 years of sales have to do with anything? Their sales aren't going to be hurt by this ad. The running of the commercial isn't going to make their sales go down. May go down because they've been losing market share, but it isn't a result of this commercial like you're trying to imply.

 

Indicative of a trend, UKMF. The ad was a direct consequence of lost market share and was explicitly focused on one of the reasons why.

 

Micro decisions in bulk produce macro consequences. Will it hurt sales overall? Maybe not... but among those micro decisions is mine, no longer buying Budweiser. I don't like any advertising that says "Our stuff is for these people over here, not for those people over there." It's lazy. I'm not particularly interested in those people that are completely snobbish about beer either, but an ad that seemingly went out of its way to make people think they should feel bad about liking craft beer? What was the point of that?

So you decide what products you buy based on commercials?

 

I think it's difficult to explicitly get people to buy products with advertising. I think the purpose of advertising is more complex than that.

 

I think it's pretty easy to get people to stop buying a product they already do with bad publicity. This is one of those times.

Their sales are already hurting. Budweiser's market share had already shrunk from almost 15 percent a decade ago to about 7.5 percent, mostly due to the rise of craft beer. The ad reeked of "SOMEBODY STOP THE BLEEDING!"

 

I don't think it worked.

 

Do you think companies spend millions of dollars on ad time, marketing departments, and consulting groups because they don't work?

 

A couple "talented" women wearing very little would've been more effective..

A couple "talented" women wearing very little would've been more effective..

 

Not for me... :wave:

Their sales are already hurting. Budweiser's market share had already shrunk from almost 15 percent a decade ago to about 7.5 percent, mostly due to the rise of craft beer. The ad reeked of "SOMEBODY STOP THE BLEEDING!"

 

I don't think it worked.

 

Not for me... :wave:

 

You don't know how talented they are yet...