Do you comprehend the fact that public radio stations are non-profit? They don't have advertising. Some people appreciate this and are willing to help pay for it.

The people who appreciate the fact that public radio stations are non-profit should pay for them exclusively. People like me, who have absolutely no interest in left wing NPR programming, should not be charged a dime to support public radio stations.

The people who appreciate the fact that public radio stations are non-profit should pay for them exclusively. People like me, who have absolutely no interest in left wing NPR programming, should not be charged a dime to support public radio stations.

 

I'm fine with that too. I don't want people who want to hear Bon Jovi once every hour polluting the radio stations I like. So yeah, with that in mind, as I noted, the most successful public radio stations have long been making efforts toward independence from federal and state support.

Have a few ?'s:

 

1. Curious as to how advertising $$$ have been used to get them to this point? They do advertise for local business while I've listened to them over the years! Did the university hamstring advertising dollars?

 

2. If the sale has been finalized when is the last day we get to enjoy WNKU?

 

3. What do we know if anything about the purchasing station other than it is "religious?"

 

I wish you would clarify some as far as what you mean here. Public radio, by its nature, is devoid of advertising. With that ethos in mind, no, they don't advertise elsewhere beyond their usual support of concerts and that sort of thing. You're not going to hear a WNKU ad on WLW or see one on 5/9/12/19 in NoKy.

I wish you would clarify some as far as what you mean here. Public radio, by its nature, is devoid of advertising. With that ethos in mind, no, they don't advertise elsewhere beyond their usual support of concerts and that sort of thing. You're not going to hear a WNKU ad on WLW or see one on 5/9/12/19 in NoKy.

 

You're misunderstanding my ? I've heard companies promoted on WNKU. Always thought they received funds for promoting those companies on WNKU. Call it advertising or honoring their "sponsorship" dollars.

 

Just heard a Fiat dealership in Cincy run an ad on WNKU yesterday. That typically comes at a cost or trade. So did Fiat sponsor wnku and this was wnkus way to recognize the dealership? Catching my drift JS?

You're misunderstanding my ? I've heard companies promoted on WNKU. Always thought they received funds for promoting those companies on WNKU. Call it advertising or honoring their "sponsorship" dollars.

 

Just heard a Fiat dealership in Cincy run an ad on WNKU yesterday. That typically comes at a cost or trade. So did Fiat sponsor wnku and this was wnkus way to recognize the dealership? Catching my drift JS?

 

In the public radio world, there is a thing called "underwriting," which is where local businesses can pledge their support for public radio the same way listeners do. Usually underwriters pay a premium to support a particular segment, but that doesn't mean their ad department gets to make an ad and hawk whatever product they want. Just that their name gets out there as a supporter of public radio.

In the public radio world, there is a thing called "underwriting," which is where local businesses can pledge their support for public radio the same way listeners do. Usually underwriters pay a premium to support a particular segment, but that doesn't mean their ad department gets to make an ad and hawk whatever product they want. Just that their name gets out there as a supporter of public radio.

 

Copy that and thank you for the detailed explanation. I like to keep things simple. To me that is advertising whether I'm watching PBS or WNKU someone is "pledging or paying" for airtime/recognition or a tax write off! :bunny:

 

So back to my original ? Was the university "hamstringing" the pledge/pay capability of the station? This was eluded to earlier in the thread. Anyway we cut it, a lot of folks including myself will miss this station in its current format. Hoping the comparable Louisville station can come in and convince the board they are a better fit than the "religious" alternative ( pun intended ) !

I'm fine with that too. I don't want people who want to hear Bon Jovi once every hour polluting the radio stations I like. So yeah, with that in mind, as I noted, the most successful public radio stations have long been making efforts toward independence from federal and state support.

Then we agree on something. If public stations were used primarily to train college Communications majors without the leftward political slant, I think they would enjoy a broader base of support.

 

I would have no issue with state funding under those conditions, but I will never support federal funding.

You're getting hung up on the wrong thing here. Stop thinking about it from a student-run standpoint. It's totally irrelevant here, and as has been noted, NKU and other universities around the state have separate student-run stations for such purposes. The student-run stations, generally established years after ones such as WNKU, just don't use the university in the call letters the same way. WGUC in Cincy, which plays classical music, has been independent from UC since '94. It started in the 1960s.

 

Then we agree on something. If public stations were used primarily to train college Communications majors without the leftward political slant, I think they would enjoy a broader base of support.

 

I would have no issue with state funding under those conditions, but I will never support federal funding.

 

Please refer to my previous post I quoted. It explains that part. When most public radio stations started, they needed a sponsor, and that was almost always colleges. Over time, most successful (surviving, not profitable, since they are non-profits) public radio stations weaned themselves from their original sponsors to the point where the only tie the original sponsor had was holding the radio station's license. I have posted examples of such throughout this thread.

Copy that and thank you for the detailed explanation. I like to keep things simple. To me that is advertising whether I'm watching PBS or WNKU someone is "pledging or paying" for airtime/recognition or a tax write off! :bunny:

 

Sure, it's advertising, but at a much truncated degree than what you see on commercial TV and radio. On public radio, it's boiled down to "Bachman VW is a proud underwriter of WFPK" and that's it. There's no commercial showing a Jetta screaming around a curve on some backroad, with the MPG capability and price tag prominently displayed, and 15 testimonials from proud VW drivers.

 

So back to my original ? Was the university "hamstringing" the pledge/pay capability of the station? This was eluded to earlier in the thread. Anyway we cut it, a lot of folks including myself will miss this station in its current format. Hoping the comparable Louisville station can come in and convince the board they are a better fit than the "religious" alternative ( pun intended ) !

 

As I said, I don't know. I've seen it mentioned that NKU was hamstringing WNKU's fundraising capabilities, but I've not confirmed that. As I said, if this was the case, NKU was actively trying to kill WNKU, since a public media outlet can't survive without its donors.

The board of regents at Northern Kentucky University has apparently shot down WFPK's request to be reconsidered for the purchase of WNKU.

 

Update On LPM's Attempt To Purchase WNKU - CincyMusic.com