http://elitedaily.com/news/world/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/

 

A TON of people on my Facebook feed have been sharing this with negative comments.

The way you stated it is very funny!

I read the article. I believe I understand both sides of the argument, I think A & F comes off like stuck up jerks, but I definitely see their point.

Lose weight if you want to wear A/F. If not go to Wal Mart.

Link doesn't work for me.

 

Regardless, I have no issue with it.

Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

 

WORLD • SEAN LEVINSON • MAY 3, 12:14PM

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.

Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

 

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

 

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

I posted the whole article because UK said the link wouldn't work for him, I tried it again and it didn't work but I had it up in another window.

 

Good thing I am probably a little ADD and have about 40 window open on my computer.

After reading the article, I still have no issue with it.

 

There are stores that cater to plus size women, so I'm not sure why it's an issue when there's one that doesn't. :idunno:

I can't believe I even let 90 seconds of my day get wrapped up in reading about Abercrombie and Fitch.

 

Fat, skinny, or anything in between... no one should pay that much for branding. Stop it.

Fat, skinny, or anything in between... no one should pay that much for branding. Stop it.

 

Now that I can agree with.

Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

 

WORLD • SEAN LEVINSON • MAY 3, 12:14PM

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.

Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

 

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

 

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

 

Was the bolded part of the article or your personal comments, because they are spot on. He obvioulsy isn't allowed to wear is own clothes. Dude is fugly.

The way you stated it is very funny!

:lol2:

 

Wasn't intentional, but now that I look at it...

I can't believe I even let 90 seconds of my day get wrapped up in reading about Abercrombie and Fitch.

 

Fat, skinny, or anything in between... no one should pay that much for branding. Stop it.

Absolutely. Not to mention walking by their store in the mall makes me what to puke from the smell. Not sure what they spray in there but it is god awful.

Was the bolded part of the article or your personal comments, because they are spot on. He obvioulsy isn't allowed to wear is own clothes. Dude is fugly.

 

That was a part of the article.

If he wants to brand his product this way and limit his buyers to this audience that's his issue. If he can be successful doing it I don't see the problem.