December 14, 201114 yr A few thought: I'll be stunned if Ohio State does a 2-for-1. No way NKU is getting $200k. NKU is running this thing with a skeleton-crew. Moellering does the job of about 5 people at other schools which means he can't do any of them thoroughly. NKU put a bid out to have a company like IMG/Learfield take over their revenue generation. Schools that know what they're doing hire a consultant to help them craft the RFP and to determine what they should expect revenue-wise. There are are only a handful of legit players that can do this. None of them responded. NKU even sent it to ad agencies. Ad agencies have zero experience doing athletics revenue generation. It was a piece-of-crap thrown-together document that was laughed at by the people in the industry. One even did a "reply all" and said anyone that replies to this will show how desperate they are for business. Is that a reflection on anyone that Statman listed? Yes. It shows the do not know how the business side (the most important side) of D1 athletics work. They're over their head. They simply do not have experienced D1 people running this show and it is already being reflected. Before Statman gets upset I am 100% sure every person listed is an outstanding person. I am not criticizing them as human beings. They are simply over their heads.
December 14, 201114 yr Clyde, believe me when I say this, I am not upset with your opinion on things because you have the right to say what you feel. If we all got upset with what someone said on a message board, we should all give them up...lol. As far as your comments on the ad agency and revenue generation, I can't comment one way or the other since I have been out of the loop since the beginning of the summer when I left to go work with the Xenia Scouts and then had to leave school...I am hoping to get back in it asap though. I will however say this...Do I believe that NKU will struggle in the beginning with the transition? Most certainly. Do I believe they will make it work in the long run? I'm even more certain on this point. Yes there are only a couple of people working the the athletic department at NKU with prior experience at the Division I level in one way or the other, BUT that doesn't mean that they can't make it work in the long run as they gain that valuable experience once they are there. You can't expect everything to go 100 percent smooth from the get-go. The folks at NKU will make it work not only for athletics, but for the school as a whole...it may not be reflected in wins and losses the first few years, but it will in the long run.
December 14, 201114 yr A few thought: I'll be stunned if Ohio State does a 2-for-1. No way NKU is getting $200k. You may be correct. But that is coming from someone much more in the know than anyone on this board I'd imagine. I guess we will see.
December 14, 201114 yr When we are talking about the investment required having people learn on the job is a recipe for failure financially.
December 14, 201114 yr But then my question would be, how many schools in the Division I ranks actually make a net profit from their athletic department?
December 14, 201114 yr But then my question would be, how many schools in the Division I ranks actually make a net profit from their athletic department? A good secondary question to that is how many outside of the power conferences?
December 14, 201114 yr MJ, I read somewhere either last year or the year before that only a handful of schools actually make money. From this article I just googled, only 7 percent of football playing schools at the D1 level (both FBS and FCS) made a net profit from 2004-10. This article here led me to another site where you can "get an overview of your institution's athletic revenues and expenses through the U.S. Department of Education's Equity in Athletics Disclosure Act website."
December 14, 201114 yr The is not as simple as profit or loss. NKU is going to bleed money. Its a matter of how much and how do they cover it. Wright State would seem to be similar to NKU with the difference being they are in a better conference. Guess how they do.
December 15, 201114 yr 2. Play 3-4 upper level D1 teams in a season. (all these games will be on the road.) if they get say 50k per game, thats 100k. ? If they play 3-4 games...that would put them at 150-200K for starters...according to your breakdown. But you also are only considering one sport, and one sex for that matter as well. . Big-time schools often look for OOC games that are "buy games" with teams that will help their RPI. They want teams they will beat that will then go back and win their conference and make the tournament. Those teams can get a nice payday. NKU will not be looked at by those schools for quite a few years. They might get some teams to have them in but the buy will be low.
December 15, 201114 yr I would assume most local corporations (Kroger, Macys, W&S, P&G, etc.) would have some interest in sponsorship. I know all those companies and more have a presence on the NKU campus as it is. Two problems with the above and the post that said Fidelity: 1.Fidelity makes all of their sponsorship sales out of Boston. NKU isn't on their radar. 2. NKU has the lowest demographics ie the poorest of the local schools and they have the least number of "fans." Businesses are not philanthropic organizations. They are looking to put ad $$ where they will get the best ROI. NKU basketball doesn't fit that bill.
December 15, 201114 yr MJ, I read somewhere either last year or the year before that only a handful of schools actually make money. From this article I just googled, only 7 percent of football playing schools at the D1 level (both FBS and FCS) made a net profit from 2004-10. This article here led me to another site where you can "get an overview of your institution's athletic revenues and expenses through the U.S. Department of Education's Equity in Athletics Disclosure Act website." Schools lose money in athletics. They balance their athletic budget by having the school (read: taxpayers and students) subsidize it. As I mentioned previously Wright State seems to be a good comparison for NKU. Communter school. No football. They do not get all of the revenue from their gym. They have other big-time programs within an hour or so. They also get decent support for basketball (NKU will not) and they're in a relatively strong mid-major conference (NKU isn't). So they're in better shape than NKU . How do they do? A recent study of Ohio state colleges showed that the school (ie students tuition/fees/general fund) has to pay about 75% of the athletics department's expenses. 75%. I'm an alum. Unless I missed the news NKU is in rough shape financially which is why the tuition hikes have been so high annually. Can NKU afford to fund over 75% (I'm being generous) of the athletics budget? Is there any reason to believe NKU will do better than Wright State ?
December 15, 201114 yr Big-time schools often look for OOC games that are "buy games" with teams that will help their RPI. They want teams they will beat that will then go back and win their conference and make the tournament. Those teams can get a nice payday. NKU will not be looked at by those schools for quite a few years. They might get some teams to have them in but the buy will be low. I'm just telling you what I heard about Ohio State. The same guy (who is extremely credible when it comes to this) told me that they made about 10,000 from WVU. He said if the deal with OSU gets done it will be worth a much more substanstial amount of money because it won't be an exhibition game and NKU will be D-1 not D-II when they play it..
December 15, 201114 yr I'm just telling you what I heard about Ohio State. The same guy (who is extremely credible when it comes to this) told me that they made about 10,000 from WVU. He said if the deal with OSU gets done it will be worth a much more substanstial amount of money because it won't be an exhibition game and NKU will be D-1 not D-II when they play it.. I hope you're right. I can't imagine why OSU would pay that much.
December 15, 201114 yr Schools lose money in athletics. They balance their athletic budget by having the school (read: taxpayers and students) subsidize it. As I mentioned previously Wright State seems to be a good comparison for NKU. Communter school. No football. They do not get all of the revenue from their gym. They have other big-time programs within an hour or so. They also get decent support for basketball (NKU will not) and they're in a relatively strong mid-major conference (NKU isn't). So they're in better shape than NKU . How do they do? A recent study of Ohio state colleges showed that the school (ie students tuition/fees/general fund) has to pay about 75% of the athletics department's expenses. 75%. I'm an alum. Unless I missed the news NKU is in rough shape financially which is why the tuition hikes have been so high annually. Can NKU afford to fund over 75% (I'm being generous) of the athletics budget? Is there any reason to believe NKU will do better than Wright State ? The score yesterday from the UC vs. Wright State game with UC missing four players, a few of them being key players, comared to the score that NKU had against them. Just kidding, I know that has nothing to do with this.
March 31, 201214 yr Any new news on NKU's non-conference schedule for next year? I haven't heard anything since December when there was rumblings of Ohio State and Indiana.
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