July 18, 200719 yr Would that be a bad thing?? I thought of you when this memo from Scarborough (independent marketing company that studies and researches all types of media) crossed my desk: This Sunday 87 million Americans will read a Newspaper, on the average Monday - Friday, 76 million Americans will read a Newspaper; yet, the highest rated episode of the highest rated TV series (American Idol) will have 28 million viewers. So yes, I think that would be a bad thing.
July 18, 200719 yr I'm afraid that the daily paper is an endangered species. 5% of folks in greater Cincinnati now own and use Satellite Radio versus "terresterial radio". 20% of folks in greater Cincinnati have left the Cable Companies and now use a Dish. Yet, the daily circulation of the Enquirer has increased two years in a row. Hmm?
July 18, 200719 yr 5% of folks in greater Cincinnati now own and use Satellite Radio versus "terresterial radio". 20% of folks in greater Cincinnati have left the Cable Companies and now use a Dish. Yet, the daily circulation of the Enquirer has increased two years in a row. Hmm? Could that be because in the past year the Enquirer decided they would start sending the Kentucky version to the rural Kentucky counties for sale, rather than the Cincy metro edition they sent for so long? Before my dad left office, he said he spoke with someone high-up in the circulation dept. at the Enquirer who couldn't figure out why they couldn't sell the paper in the rural areas of Kentucky. Dad said, "because no one in Gallatin County cares what goes on in Blue Ash or Avondale." The guy apparently had no clue they were sending the Metro edition to rural Ky. for many, many years.
July 18, 200719 yr And of course, the classified section is invaluable. Where else are you going to find out where the good yard sales are, or where to buy horses (and hay for your horses)? Today's paper has four solid pages of classifieds; including the weekend's local auction notices (a staple of the Wednesday paper). Sure, there's an online version, but it's abbreviated. I for one would rather listen to Tradio! THAT's some good entertainment!
July 18, 200719 yr Could that be because in the past year the Enquirer decided they would start sending the Kentucky version to the rural Kentucky counties for sale, rather than the Cincy metro edition they sent for so long? Before my dad left office, he said he spoke with someone high-up in the circulation dept. at the Enquirer who couldn't figure out why they couldn't sell the paper in the rural areas of Kentucky. Dad said, "because no one in Gallatin County cares what goes on in Blue Ash or Avondale." The guy apparently had no clue they were sending the Metro edition to rural Ky. for many, many years. No, that number wouldn't be nearly high enough. My guess is they have aggressively targeted KY Post customers and the fast growing areas of Butler and Warren Counties.
July 19, 200719 yr I'll miss the post for local Sports. I read USA Today Mon-Thursday, the Post Fri and Sat, and The Enquirer on Sunday.
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