Having been around recruiting of quite a few players at the D-1 level and lower levels. There is multiple factors that coaches from any level of college football look at. The first thing a lot of D-1 coaches look at is the recruits grades, because if you don’t have grades that qualify you with the NCAA Clearinghouse a lot coaches will move on.
Measureables are a big factor at the D-1 level, but not everything. Good game film, highlight films, competition level help. Self promotion is also a factor. With COVID last year I’ve seen some interesting takes on players trying to get there names out there.
Along the same lines high school coaches are a big factor too in the process. This time of year college coaches start reaching out to high school coaches seeing when spring practice is and kind of gaging prospects who are current targets and emerging prospects from each school. A good high school coach can pay big dividends in the recruiting process.
Also going to camps and skills combines are big too.Camps whether on campus of a school or a skills combine like the ones Nike holds are very important to getting recruited.
Lastly building relationships with the college coaches really go along way in the end. Once you have established some connections building on those with the coaching staff is big.