By making all non-revenue sports, club sports, it relieves the university's athletic department from funding them. The sport should be able to exist through donations, fund raising, apparel sales, and ticket sales. If it can't them no club.
If all sports were made club sports, Title IX would not apply. Football and basketball could pay players as they see fit, scholarships would be for students, students would not be burdened with funding anything, and the universities could still benefit from the exposure.