Coaching Cards not honored

So, I have worked the gate many times and it gripes me when we have a tournament and everyone whines about paying to get in. Press people show up with a press pass and have other people with them and drive on through. Umpires bring their wives or girlfriends and they don't pay for them. Students who should be paying are on the bus and don't pay. And, some coaches wives are the worst! When I go to games I always offer to pay whether it is required or not. If I don't pay, I usually donate to the raffles that the different school organizations are having. The schools are squeezed as it is. A coaches pass is a coaches pass and should not count for a carload of people.