Seriously ??? You are reading WAY too much into this. First of all, there is no "selling" of a program going on here. This is purely a bunch of little kids that follow and look up to the Highlands football players. I know when my son was younger the players were looked at like celebrities. When you have a team that wins State championships over and over, from a small town, who wouldn't look up to and admire that?? These little kids stand outside the locker room when the players return to the field after halftime just to high five the players. To them they are small town celebrities. To be able to meet and talk to some of the players face to face is a thrill. I was at Moyer when the former Moyer students that were senior football players were there. You should have seen the kids lined up to talk to the guys and get them to sign something. The players graciously sat there for 45 minutes signing old highlands t-shirts, footballs, hats and scraps of paper, and even a baseball! I stood there and heard the players ask the little ones their names, who their favorite player was, did they make it to many games, etc. This was pure fun for the little kids as well as the players who got to be a celebrity signing their name and number for a few minutes. This was not "a day to promote their program" but just a time for the young kids (and there were just as many girls as there were boys) to connect with some of the players. And as far as any "less popular players" possibly being passed over - a table was set up where the kids went down the line and got every one of the player's autographs - there was no picking and choosing going on at all. And I may be jaded but I happen to think you ARE something special when you wear the Highlands jersey. It shows you are dedicated, committed, hard working, willing to give 120% to succeed and part of a program that is more like a fraternity than a football program. Maybe it would serve you well to get to know some of the players; many of them are members of the honor society, active in their church and community, and are good role models and fine young men - and this has nothing at all to do with football. You are really off the mark here. Way to take something so innocent and fun for the kids and read way too much into it. Maybe you should start to look at some things superficially. You may appear less shallow if you did.