Great point about the small school and multiple sports. The reality is that Coach Goetz (assuming he is officially named someday before next season) and Beechwood will have to be patient with one another for the situation to work. The basketball commitment school-wide is negative, remaining layers are inexperienced and lack size/talent to compete at the high school level. That is where motivating those kids to overachieve - showing siginificant improvement in both level of intensity and Ws v. Ls should be the goal for varsity for the next two seasons. Then perhaps he should shoot for an opportunity to compete for "Class A" unofficial regional title in the 3-4 years. If you achieve that, you will be a legitimate threat to make a little noise in the real district/regions.
His second immediate goal should be outreach to the parents and students coming up that could feed the program in the future. There is good to excellent talent and parental/student commitment to basketball in all elementary and middle school grades The elementary ranks in particular are stacked with teams that are the best in the area and players committed to basketball two and three seasons a year; one elementary class has a nationally ranked AAU team. Not that football will be unseated, but as more parents hold their kids out of football to minimize potential brain trauma, there will be a chance to make Beechwood basketball work with players who are not football-first athletes. That opportunity is years away though, so outreach and inclusion now in the "building of the program" will be key.
Coach Goetz (or whomever is named) will have the opportunity to change the basketball culture in the long run if they play the development of the younger grades correctly - otherwise the exceptional basketball-first talent will simply transfer if they don't see improved commitment to their sport.