Dual Brand PPV's to be 5 hours long?

“While again not official, within WWE the belief was that, because of having to fit the top stars of both brands, that the former B shows will be increased an hour with two match pre-shows and four hour PPV shows. They will have both shows specifically pushing the same PPV every month and all the top stars would be on it. The negative is a lot of the middle and lower card acts won’t be on PPV as much, if at all. And if they’re not on the PPV, they’ll be focused on less on television. One of the benefits of the brand split, which, when it comes to ratings has been a success since Smackdown is more popular and Raw’s massive slide has decreased, is that more wrestlers are being featured each week as stars. Since they have to fill hours of television, you’ll probably get more stipulation matches on the television shows that would have been on PPV with mid-level guys.

Report: WWE dual-branded PPVs may increase shows to five hours long - Cageside Seats