February 2, 201313 yr I guess it depends on your definition of racist. I will say it is not offensive or derogatory in any way from my perspective. Based on the following definition of racist, I don't think you can make that leap. From http://www.thefreedictionary.com/racist 1. The belief that race accounts for differences in human character or ability and that a particular race is superior to others. 2. Discrimination or prejudice based on race.
February 2, 201313 yr A very smart man told me to always remember that there is only 1 race, the human race.
February 2, 201313 yr Good Lord, do people sit around on pins and needles looking for things to get offended by? No! I guess to be fair, we should ask a Jamaican, but I'm going to guess their response would be something like, "No Mon".
February 2, 201313 yr Don't know, tell me what I'm supposed to outraged about and I will tell you if it's racist.
February 2, 201313 yr Just my opinion, I know some will disagree. Anyone that says a commercial that portrays a certain ethnic group in a positive light, like this commercial does, into a race issue...is a moron. Just one man's opinion.
February 2, 201313 yr Author For what it's worth, I don't think it's racist either. However, there are some calling it just that. "It's pretty horrific," says Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing. "Why do they have a white guy from Minnesota faking a Jamaican accent?" Even more troubled by the spot is Rochelle Newman-Carrasco, chief hispanic marketing strategist at Walton Isaacson, an African-American, Gay/Lesbian and Hispanic agency. "What happens in this ad is that the culture becomes a punch line, and that is offensive." Pop cultural guru Barbara Lippert is not amused, either. "It made me uncomfortable to see all of those white people in an office setting doing this," she says. "I found it offensive." VW Jamaica-theme Super Bowl ad: Racist?
February 2, 201313 yr No. What a candy you know what society we have become for those that think this is racist.
February 2, 201313 yr Author Good Lord, do people sit around on pins and needles looking for things to get offended by? No! I guess to be fair, we should ask a Jamaican, but I'm going to guess their response would be something like, "No Mon". From the video comments section: I am JAMAICAN, and I'm yet to come across even 1 Jamaican that find it offensive. We actually quite like the ad and wanna give a big shout out to VW for showcasing our accent!!! Everybody else, just chill:) I am a Jamaican who thinks this ad is so funny, just can’t see what the controversy is all about. Funny thing though it’s not Jamaicans who think this add is offensive, but people who propose to think for us. The Jamaican cultural and tourism director Wykeham McNeill said, “We view it as a compliment, people should get into their inner Jamaica and get happy”.
February 2, 201313 yr Author My favorite comment on the ad is this one. A German car being advertised in America, with a Jamaican theme. Cant get more multi-cultural than that!
February 2, 201313 yr For what it's worth, I don't think it's racist either. However, there are some calling it just that. "It's pretty horrific," says Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing. "Why do they have a white guy from Minnesota faking a Jamaican accent?" Even more troubled by the spot is Rochelle Newman-Carrasco, chief hispanic marketing strategist at Walton Isaacson, an African-American, Gay/Lesbian and Hispanic agency. "What happens in this ad is that the culture becomes a punch line, and that is offensive." Pop cultural guru Barbara Lippert is not amused, either. "It made me uncomfortable to see all of those white people in an office setting doing this," she says. "I found it offensive." VW Jamaica-theme Super Bowl ad: Racist? If this is what we use to decide racism, that makes every white rapper and "Uncle Tom" racist, too. Hell, I'd include any latino that speaks English with an "American" accent.
February 2, 201313 yr Author If this is what we use to decide racism, that makes every white rapper and "Uncle Tom" racist, too. Hell, I'd include any latino that speaks English with an "American" accent.Some people simply look for reasons to be offended.
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