article New Corporate Partnership makes Chocolate Milk an official beverage of the KHSAA

FOR IMMEDIATE RELEASE: February 1, 2016

The KHSAA unveiled a new corporate partnership with the American Dairy Association (ADA) and the Kentucky Dairy Farm Families on Monday, which will make Chocolate Milk an Official Beverage of the Association. This new partnership provides an opportunity for the dairy farm families of Kentucky and KHSAA to promote nutrient-rich Chocolate Milk to KHSAA student-athletes, coaches and fans as a delicious and nutritious post-workout recovery beverage which helps to replenish nutrients lost during workouts, practices, weight training and games.

“Anytime you can partner with an organization in an effort to do something positive for student-athletes is a plus,” said KHSAA Commissioner Julian Tackett. “We are excited to welcome our new partner into the KHSAA family, and look forward to working alongside them to benefit our membership.”

Chocolate milk is an ideal beverage for student‐athletes to drink because it provides the unique nutrition-profile needed after sporting events and practices, including nine essential nutrients to improve bone growth and body composition. Some of those nutrients include:

– Carbohydrates to provide energy and help fuel muscles

– Protein to support growth and build lean muscles

– Vitamins and minerals to help build strong bones and bodies

– Protein and carbs to feed exhausted muscles

– Calcium, potassium, magnesium and sodium rehydrate and replenish nutrients lost in sweat.

The “Chocolate Milk Official Beverage of KHSAA” message will be featured at KHSAA State Championship events via signage, on-line digital program ads, banners, video boards, radio announcements and more.

Through this new venture, KHSAA member schools are eligible to participate in the “Coolers for Coaches Program”, through which the Kentucky Dairy Farm Families support the local community and encourage athletes to fuel up with Chocolate Milk. The program offers high school athletic departments the chance to receive a FREE glass-front door milk cooler refrigerator to keep Chocolate Milk cold and convenient for student-athletes.

The coolers are available in a limited quantity and will therefore be offered on a first come, first serve basis. Schools will then be placed on a first priority waiting list for the following year. For more information and to place the milk cooler order for your athletic department click here: Coolers for Coaches Program.

-KHSAA-

About the Southeast United Dairy Industry Association, Inc.

On behalf of the Kentucky Dairy Farm Families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA) works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org.

02/01/16 ? New Corporate Partnership Makes Chocolate Milk an Official Beverage of the KHSAA | Kentucky High School Athletic Association

I am a fan of chocolate milk, especially as a post workout drink in addition to being yummy.

The only important thing to remember (in my opinion) is not to overdo it with chocolate milk.

I also skimmed this:

10 Benefits of chocolate low-fat milk for recovery:

Fluid and electrolytes for hydration

Protein source for muscle repair

Carbohydrate source to replenish energy stores for the next practice

Chocolate in the milk boosts the carbohydrate supplied to your muscles and liver

Low cost replenishing option

Often available in the school cafeteria

Quick and potentially portable

For some athletes, it may be easier to tolerate a beverage versus food shortly after a workout

Replenishes necessary vitamins

It tastes great and kids typically love to drink chocolate milk

Using milk as a recovery fuel will also boost your athlete’s calcium and vitamin D intake. You might be surprised to know that vitamin D deficiency among our children is becoming increasingly more common. Vitamin D deficiency can have a serious effect on growing bones and bone strength later in life.

http://orthopedics.childrenscolorado.org/new-and-featured-articles/sports-nutrition/10-benefits-of-drinking-chocolate-milk-for-nutrition-recovery

Nesquik has long been a sponsor of the Miami Heat.

I can get behind this if we're talking the powdered Nesquik that is mixed in with white milk to make chocolate milk.

Or Yoohoo, but I'm sure that's not considered chocolate milk.

LOVE me some Tru Moo low fat chocolate milk!

Quality low fat chocolate milk works for me.

Quality low fat chocolate milk works for me.

Screw that, gimme all the fat. :lol2: Love me some chocamilk.

Screw that, gimme all the fat. :lol2: Love me some chocamilk.

To put it in perspective you probably get more exercise than 98% of the American population.

Kenton County schools are not even allowed to serve the official drink of the KHSAA to their students.

Kroger chocolate milk is the best, imo.

This is something Dale has been telling young men for years. Glad to see the rest of you all are catching up! :lol2:

I also skimmed this:

 

10 Benefits of chocolate low-fat milk for recovery:

 

Fluid and electrolytes for hydration

Protein source for muscle repair

Carbohydrate source to replenish energy stores for the next practice

Chocolate in the milk boosts the carbohydrate supplied to your muscles and liver

Low cost replenishing option

Often available in the school cafeteria

Quick and potentially portable

For some athletes, it may be easier to tolerate a beverage versus food shortly after a workout

Replenishes necessary vitamins

It tastes great and kids typically love to drink chocolate milk

 

Using milk as a recovery fuel will also boost your athlete’s calcium and vitamin D intake. You might be surprised to know that vitamin D deficiency among our children is becoming increasingly more common. Vitamin D deficiency can have a serious effect on growing bones and bone strength later in life.

 

10 Benefits of Drinking Chocolate Milk for Nutrition Recovery

I see what you did there. You could have wholed it or 2% it but you correctly Skimmed it.