coldweatherfan Posted December 17, 2014 Share Posted December 17, 2014 Sprint, NASCAR partnership to end after 2016 season Sprint announced on Tuesday that it will not extend its sponsorship of the NASCAR Sprint Cup Series beyond 2016. The significant changes within Sprint and the highly competitive business environment it is in led to a decision not to extend its Cup Series entitlement position following the 2016 season. Link to comment Share on other sites More sharing options...
doubledeuce Posted December 17, 2014 Share Posted December 17, 2014 Maybe the UFC comes in as the sponsor? Or AAA? Link to comment Share on other sites More sharing options...
lawildcat Posted December 17, 2014 Share Posted December 17, 2014 I think Hershey should become a sponsor and name it the NASCAR Reese's Cup!! Link to comment Share on other sites More sharing options...
dallaslaredo Posted December 17, 2014 Share Posted December 17, 2014 Let's see.. who's got $75 million a year to spend on a shrinking "sport" who's best days are behind it? Oh yea, no one. Link to comment Share on other sites More sharing options...
doubledeuce Posted December 17, 2014 Share Posted December 17, 2014 Lipton Tea Cup Series Victoria Secret....."A" Cup for fourth place on up to "D" Cup for first place..... Link to comment Share on other sites More sharing options...
littleluck55 Posted December 17, 2014 Share Posted December 17, 2014 Russell Athletic Cup Link to comment Share on other sites More sharing options...
coldweatherfan Posted December 17, 2014 Author Share Posted December 17, 2014 Let's see.. who's got $75 million a year to spend on a shrinking "sport" who's best days are behind it? Oh yea, no one. In the grand scheme of things $75 mill a year in advertising isn't much. To name a few Samsung spent 14 billion in advertising this year. Coca Cola 3 billion. Apple 2.6 billion. MicroSoft 2.5 billion. Pepsi 1.6 billion Anheuser spent 1.36 billion. McDonalds 1 billion Link to comment Share on other sites More sharing options...
littleluck55 Posted December 17, 2014 Share Posted December 17, 2014 In the grand scheme of things $75 mill a year in advertising isn't much. To name a few Samsung spent 14 billion in advertising this year. Coca Cola 3 billion. Apple 2.6 billion. MicroSoft 2.5 billion. Pepsi 1.6 billion Anheuser spent 1.36 billion. McDonalds 1 billion I think there is some type of study saying Nascar fans are the most loyal brand buyers. Link to comment Share on other sites More sharing options...
dallaslaredo Posted December 18, 2014 Share Posted December 18, 2014 In the grand scheme of things $75 mill a year in advertising isn't much. To name a few Samsung spent 14 billion in advertising this year. Coca Cola 3 billion. Apple 2.6 billion. MicroSoft 2.5 billion. Pepsi 1.6 billion Anheuser spent 1.36 billion. McDonalds 1 billion It's not how much, it's bang for your buck - and NASCAR doesn't have it. Link to comment Share on other sites More sharing options...
dallaslaredo Posted December 18, 2014 Share Posted December 18, 2014 I think there is some type of study saying Nascar fans are the most loyal brand buyers. If that were true, Wal-Mart would have sponsored the whole thing years ago. Link to comment Share on other sites More sharing options...
doubledeuce Posted December 18, 2014 Share Posted December 18, 2014 If that were true, Wal-Mart would have sponsored the whole thing years ago. No need, they go there to buy all the products they are loyal to already. Link to comment Share on other sites More sharing options...
Jumper_Dad Posted December 18, 2014 Share Posted December 18, 2014 If that were true, Wal-Mart would have sponsored the whole thing years ago. I've always been shocked that WM wasn't more involved in NASCAR. Back in the day it was looked at as an extravagance and WM always stayed away from it as far as sponsoring. Now it would be a drop in a very huge bucket. Link to comment Share on other sites More sharing options...
littleluck55 Posted December 18, 2014 Share Posted December 18, 2014 I didn't make it up - study by James Madison University JMU - Madison Scholar Link to comment Share on other sites More sharing options...
tcjkbt Posted December 18, 2014 Share Posted December 18, 2014 I kind of think stock car racing has run its course, so to speak. Link to comment Share on other sites More sharing options...
coldweatherfan Posted December 19, 2014 Author Share Posted December 19, 2014 I kind of think stock car racing has run its course, so to speak. It peaked and has plateaued, but it is far from done as some folks seem to imply. The truck series and the junior series both just signed new 7 and 10 year sponsorships. NASCAR's top series will have a new sponsor. Last I saw a little over 30% of the Fortune 500 companies do some type of NASCAR sponsorship. Link to comment Share on other sites More sharing options...
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