This Toronto cop is taking a colorful stand against homophobia and bullying.
Luke Watson dyed his hair hot pink to fight LGBT discrimination, and he's letting Twitter users choose how long he keeps the new 'do.
Watson promised that for every 1,000 retweets of a picture of his new style, he'll keep the hair color for another week.
Every 100 retweets means another day of pink locks.
The initial picture to #StopBullyingNow
went viral, amassing 1,000 retweets within two hours Wednesday.