ESPN's content evolution strategy - ESPN Front Row
Tied to the news ESPN President John Skipper shared with ESPN employees this morning, we first wanted to thank our colleagues for their collective contributions.
It is important to us to provide some additional context on how our content is evolving. In short, given how fans’ habits are changing, our focus continues to be providing high-quality, distinctive content at any minute of the day on any screen. For instance:
Perhaps the most noted example of this strategy is our recent approach to our flagship program, SportsCenter. SportsCenter with Scott Van Pelt, the launch of SC6 with Michael Smith and Jemele Hill, and the debut of more digital-only content socially and on our App means SportsCenter in its many forms is easily accessible, informative and primed with personality.
Our evolving ESPN App is the best mobile destination for sports fans and has been bolstered by the recent launch of home screen video and increased personalization. On the horizon is more live news video and enhanced video and audio streaming.
There are numerous examples this year of ESPN’s multi-screen approach around big events, ranging from the College Football Playoff Championship Megacast, the NBA Sidecast, the Tournament Challenge and Fantasy Football Marathons, and the Women’s Final Four. And at the start of NFL free agency, ESPN3’s show featured “Schefter Cam” while ESPN.com and the App were providing extensive clips featuring our NFL reporters and analysts, and ESPN2 wrapped it up with a comprehensive show.
And on the immediate horizon, three days of NFL Draft TV coverage will be complemented with even more online (which can be personalized to match a fan’s favorite team), the cover package of ESPN The Magazine, Mike & Mike and First Take on location, behind-the-scenes coverage on Instagram Stories and more. In May, two of our biggest journalism brands — Outside the Lines and E:60— will relaunch with an emphasis on increased collaboration and a larger presence digitally, socially and across all our screens.
All this in addition to the extensive coverage this spring of NBA Playoffs, Major League Baseball, Indy 500, the men’s and women’s College World Series, and more.
Our goal continues to be to maximize our unparalleled scale in every medium with storytelling that stands out and makes a difference. We are well-equipped to thrive going forward by embracing these themes.