Sprint leaving NASCAR after 2016

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    coldweatherfan's Avatar
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    Sprint leaving NASCAR after 2016

    Sprint, NASCAR partnership to end after 2016 season




    Sprint announced on Tuesday that it will not extend its sponsorship of the NASCAR Sprint Cup Series beyond 2016. The significant changes within Sprint and the highly competitive business environment it is in led to a decision not to extend its Cup Series entitlement position following the 2016 season.
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    Maybe the UFC comes in as the sponsor? Or AAA?

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    I think Hershey should become a sponsor and name it the NASCAR Reese's Cup!!

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    Let's see.. who's got $75 million a year to spend on a shrinking "sport" who's best days are behind it? Oh yea, no one.

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    Lipton Tea Cup Series
    Victoria Secret....."A" Cup for fourth place on up to "D" Cup for first place.....

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    Russell Athletic Cup

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    Quote Originally Posted by dallaslaredo View Post
    Let's see.. who's got $75 million a year to spend on a shrinking "sport" who's best days are behind it? Oh yea, no one.
    In the grand scheme of things $75 mill a year in advertising isn't much.


    To name a few
    Samsung spent 14 billion in advertising this year.
    Coca Cola 3 billion.
    Apple 2.6 billion.
    MicroSoft 2.5 billion.
    Pepsi 1.6 billion
    Anheuser spent 1.36 billion.
    McDonalds 1 billion

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    Quote Originally Posted by coldweatherfan View Post
    In the grand scheme of things $75 mill a year in advertising isn't much.


    To name a few
    Samsung spent 14 billion in advertising this year.
    Coca Cola 3 billion.
    Apple 2.6 billion.
    MicroSoft 2.5 billion.
    Pepsi 1.6 billion
    Anheuser spent 1.36 billion.
    McDonalds 1 billion
    I think there is some type of study saying Nascar fans are the most loyal brand buyers.

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    Quote Originally Posted by coldweatherfan View Post
    In the grand scheme of things $75 mill a year in advertising isn't much.


    To name a few
    Samsung spent 14 billion in advertising this year.
    Coca Cola 3 billion.
    Apple 2.6 billion.
    MicroSoft 2.5 billion.
    Pepsi 1.6 billion
    Anheuser spent 1.36 billion.
    McDonalds 1 billion
    It's not how much, it's bang for your buck - and NASCAR doesn't have it.

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    Quote Originally Posted by littleluck55 View Post
    I think there is some type of study saying Nascar fans are the most loyal brand buyers.
    If that were true, Wal-Mart would have sponsored the whole thing years ago.

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    Quote Originally Posted by dallaslaredo View Post
    If that were true, Wal-Mart would have sponsored the whole thing years ago.
    No need, they go there to buy all the products they are loyal to already.

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    Quote Originally Posted by dallaslaredo View Post

    If that were true, Wal-Mart would have sponsored the whole thing years ago.
    I've always been shocked that WM wasn't more involved in NASCAR.

    Back in the day it was looked at as an extravagance and WM always stayed away from it as far as sponsoring.

    Now it would be a drop in a very huge bucket.

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    I didn't make it up - study by James Madison University

    JMU - Madison Scholar

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    I kind of think stock car racing has run its course, so to speak.

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    Quote Originally Posted by tcjkbt View Post
    I kind of think stock car racing has run its course, so to speak.
    It peaked and has plateaued, but it is far from done as some folks seem to imply.

    The truck series and the junior series both just signed new 7 and 10 year sponsorships. NASCAR's top series will have a new sponsor.

    Last I saw a little over 30% of the Fortune 500 companies do some type of NASCAR sponsorship.

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